Helping Tools of SEO

SEO Hints and Tips and Free SEO Tools

alexthewebmaster — Thu, 04 Sep 2008 06:10:08 +0000

Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we’ve got the right amount of traffic arriving at the website. All quite manageable. Today, we’re mainly talking about how to get the traffic to your website through Search Engine Optimization, SEO.

Here is a list of the best tools I’ve found to do SEO and a quick review of some of the top issues for SEO. Most of these tools are either free, or can be tried for free before buying

Most search engines are looking at your site to find relevant search words. How relevant determines your eventual search engine position.

How do they determine relevancy? Although every search engine has slightly different rules, here are some of the key ideas. Keep in mind, they could change tomorrow. Search engines are continually changing because just as soon as they determine how to find the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again.

A key word usually has to show up in each of the following areas of your site, with a density that falls within a range that search engine would like to see. They also like to see the words at a certain position in that area, usually at or near the beginning of these areas:

Areas search engines look at:

1)Meta tags (title, description, and keywords) (NOTE: I’m told that most search engines don’t consider meta tags any longer, but I keep seeing my keywords pop up from the meta tags).

2)Body text of the site

3)Headlines

4)Alternate text behind the graphics

5)Links, and link text

How do you choose the right keywords?

Here’s a big warning: Consider what people are looking for, not who you are or what your product is. For me, I would rather be found for “small business help” than for my company name, The Leader’s Perspective. Obviously I want people to find me, if by chance they are looking for me by name, but just think about this:

Aren’t there more people in the world looking for “small business help” or “business help” than could possibly be looking for my name. Those looking for my company name are those that I have probably met personally and sent them to my site. That’s a small number, in comparison to the number of companies on the internet looking for help that don’t have any idea who I am….yet anyway.Here are some tools to find the right keywords.

http://inventory.overture.com
Enter a keyword, and Overture will return the number of times that keyword was searched for in the last month. It will also show you other variances of that same keyword and the number of searches for each variance.
Use this to brainstorm keywords. (NOTE: I’ve also discovered this is a VERY useful tool to use before sending out any kind of marketing. Find what people are looking for and then make sure those words show up in your marketing, AND in your website.

http://www.wordtracker.comNow, this is an even better tool. This one contains a thesaurus as well, so it will show lots of other ways people have been searching for the keywords you’ve typed in.

This tool also has a way of measuring the RIGHT keyword that is even better than Overture for Search engine optimization.

Overture reports the number of searches last month for that keyword, so you can find the words that have the greatest number of searches.
However, Wordtracker, reports the greatest number of searches for the words with the LEAST competition.

When you are doing SEO it won’t do you any good to go after the words that have been searched for the most if there are millions of competing sites. It’s just not likely that you COULD get a page 1 ranking among millions of sites.

So, Wordtracker helps you find words that have been searched for ENOUGH to give you traffic, but at the same time have the least competition. They provide their own proprietary ranking that finds the best search words that you are likely to get a search engine position for.

Just make sure that the words you end up with from that search actually are words that someone would be looking for to find you.

Hint: I use Overture to find the greatest number of searches and use that for pay-per-clicks, and use Wordtracker to find the right search words for Search engine optimization.

Here are some other useful tools.

Tools that help you Learn Search Engine optimization while guiding you through the process.Internet Business Promoter will provide not only an analysis of many of the search engine sensitive stats, but will give you almost a step-by-step how to fix your site. Although this has ended up down the list, this is probably the number one greatest tool to learn search engine optimization.
www.axandra.com

Another similar tool is
http://www.wpgsales.com/

Link PopularitySearch engines tend to give websites that have more external links from other websites pointing at them a higher search engine ranking. Here are a couple of free tools to track your link popularity, and to check our competition as well. www.checkyourlinkpopularity.com
http://www.marketleap.com (this one shows a graph if your history)

Rank High in the Google Search Engine

alexthewebmaster — Tue, 05 Aug 2008 11:19:28 +0000

An Internet business has many tools to help it stay competitive in its field. One of the best tools that you have is the massively popular search engine – Google. This article will give you a couple of great tips about how to profit more from Google.

Google has 90 million visitors to their website. That is unbelievable. Wouldn’t it be sweet to have that kind of traffic to your website. If you design your site right, you can have some of that Google traffic. What is great about Google is they provide you the tools that you can use to ensure that you will gain some of that traffic.

This is how Google works. They take the first few lines of text on your site and then incorporate that into your search listing. When someone types in your keyword and clicks on your site, you will develop greater page rank and popularity. When you use Google’s traffic monitors, you will know when you need to adjust your words to find more traffic.

Make sure that your first paragraph in your page contains the biggest impact statement. This is what your potential customer is going to see when they are searching for your site. The more views that you have to your website, the higher your traffic volume, the more clicks, and the higher your page ranking and popularity will be. This will help you rank high in the Google search engine.

A general guide to creating page content is that at least 8% of the words that you use are key words and about 300 words are your impact paragraph. Make sure that the words that you use in this first paragraph of your are powerful and compel someone to click through to your site.

Search Engine spiders are constantly looking at sites. It is important that you take the time to optimize your site. They always go from the top of your site to the bottom. That is why it is really important to spend special attention on the top of the page.

It is also extremely important to use Google Sitemaps on your site. Instant updating on the site indexing is one of the great perks that come with the Google Sitemaps. The files are saved as XML files. This is basically a direct link to Google. If you want your site to rank in Google, use the Google Sitemaps.

Take the time to learn about all the tools that Google provides for their customers. They are the biggest players on the net. They can make you more money on your business.

Stay tight with Google. Play by their rules and use their tools. This will help you to rank high in the Google search engine.

Incoming links making optimization better

alexthewebmaster — Sat, 26 Jul 2008 14:36:49 +0000

It is true that the more incoming links a site has, the higher it will rank in terms of its relevant keywords. This is especially true for the Search Engine Giant, Google. Besides inbound links, cross-links and outbound links also help in Search Engine Optimization as these forms the crucial part of the linking strategy.

Of all the three different types of linking strategies, inbound links are the important and should be evaluated carefully so as to optimize a site. Google takes into consideration the weight of every incoming links and allocate some Page Rank to the receiving page. Therefore, to make a page seems important to Google, it is advised to have more quality sites linking to our pages.

Anchor text is another critical factor when obtaining inbound links from the other sites. Anchor texts with ‘click here’ will not help much for Google in determining our page relevancy. Instead, you should always encourage incoming links to contain keywords that you are targeting. For example, a SEO site may have incoming anchor texts like ‘SEO Tools‘ or ‘SEO Articles‘.

Google is capable of determining whether both linking pages are relevant. They consider links that are content-related as Natural Links. This is reasonable, as it makes no sense in linking an online casino with a government hospital site. Google will reduce the ranking of those pages that contain unnatural links eventually.

Having a well-structured linking system within a site is also important as it allows Google bots to access every page of our site. These cross-links have several advantages to a site because it can distribute Page Rank and help the search engine to determine the pages’ relevancy by looking at their anchor text.

Although cross-links are very beneficial to a site, we must always remember to keep the total amount of links on a page to fewer than 100 as advised by the Google Webmaster Guidelines. Pages with more than 100 of links may cause Google to classify them as Links Farm.

It may seems that outbound links do not have any effect on our site ranking as it directs the visitors away from our site but this linking strategy will help in building up our reputation. It is important especially for a content site to provide as much information as possible to the visitors.

Outbound links will not cause the page’s Page Rank to leak out. Therefore, sharing of other important sites and resources will benefit the site in the long run.

A site without links is like an isolated data center. In order to make our sites known to more users, links are important and should be carefully implemented throughout the whole site and eventually, the Internet.